It started with the
people I play with.
For as long as I've played games, I've enjoyed building the infrastructure around them almost as much as playing them. I was usually the one setting up the server, installing the plugins, hosting TeamSpeak, experimenting with networking — finding an overly complicated solution to a problem we could probably have solved by just paying for something.
So when the people I played with started paying for gaming network optimization products, building our own felt surprisingly natural. ZeroLag started from a simple idea: build something good enough that my friends and I genuinely want to use it ourselves. Then make it available to everyone else.
I don't want ZeroLag to be another internationally priced subscription that happens to be available in Turkey. I want it to be a product built with Turkish gamers in mind — technically strong, fairly priced for the local market, and shaped by the people actually using it.